Moj Consumer Statistics (2022)

After the ban of Tiktok from India, a house flooring for efficiency used to be taken clear of Tiktok customers. That is when MOJ got here into the marketplace and began to turn into a number one title available in the market. 

With the rising choice of downloads and the counting choice of customers, this platform has quickly changed where. It has now turn into where for the Tiktok customers by means of giving remarkable and equivalent options. 

Moj Statistics

  • Per thirty days Customers: It will get an enormous 47.68 million per thirty days customers. 
  • Choice of downloads: it has crossed an enormous 120 million downloads as consistent with the studies of Google Play Retailer.
  • Corporate valuation: Moj and ShareChat guardian Mohalla Tech reportedly reached a valuation of $3.7 billion in December 2021.
  • Engagement: Per thirty days consumer of MOJ is 160 million, who spends a mean of 34 mins in their day by day time in this platform.

This can be a quick video platform that has been evolved by means of Sharechat. It’s been noticed that lately it has crossed an enormous 120 million downloads as consistent with the studies of Google Play Retailer. After its release on 1st July 2020, this platform didn’t take lengthy however best 6 months after release to succeed in the milestone of 100 million downloads. 

Call for Rose After The Ban Of The Chinese language App

MOJ, along side a number of different video platforms, began changing into in style after the ban of the Chinese language app Tiktok. One of the crucial different video platforms like Instagram Reels, Josh, Trell, Chingari, and Look were given greater in reputation right away when the Indian govt imposed a ban at the Chinese language app. No surprise that TikTok used to be a commonplace and main video platform whose ban quickly made Indian platforms in style. 

When the pandemic hit the marketplace, those Indian apps quickly began getting immense visibility available in the market. They began providing snackable, simple and rapid leisure to the early life. This fight used to be being fought on other fronts, which integrated the introduction of platforms that use AI algorithms to understand intake patterns and facilitate engagement. 

In dialog with the director, he speaks of the superb expansion of this app along side the name of the game sauce for advertising, era and content material that force early life to get followed with the product providing. 

What’s the Moj App? 

Moj App is an Indian model of TikTok. It’s been created with equivalent options of Tik Tok, together with emoticons, quick motion pictures, virtual results, stamps, and many others. Except this, this platform additionally helps 15 dialects and allows other folks from other portions of the country to obtain and use the app. 

For the reason that Indian transfer against the ban of 59 Chinese language packages from the country, together with Tiktok, Moj quick video app has began gaining large reputation available in the market. The instrument launched by means of ShareChat gave the impression to get in style after the legislative resolution used to be made. 

A just right 50, 000 other folks downloaded the applying right away after the ban. Until now, it has already were given a 4.3 ranking at the Google Play Retailer, which displays the immense good fortune of this app. 

Components that forced greater consumer set up: 

For the reason that marketplace has greater the choice of smartphone get entry to along side minimal bandwidth value, customers are extra susceptible to make use of mobiles for content material intake. It’s been hastily rising in India. In the previous few years, after the appearance of Tiktok, the fast video layout has turn into a lot more in style in India, and in 2018 it took the heights. 

To satisfy the rising want for brief movies, extra content material creators are searching for a platform that might allow them to do this from their properties. Moj has witnessed a spread of content material creators simply after its introduction. It gives them the power to create area of interest content material this is quick and distinctive. With the rise in video introduction, extra persons are providing movies for intake. This has additional resulted in stepped forward engagement and sharing. This in the long run leads to greater call for. 

MOJ has been powered by means of trendy and complex AI and ML era. This is helping in working out the trend of intake amongst other folks and gives them personalised content material advertisements consistent with their pursuits. Except this, it gives the neighborhood with a useful tool that has been sponsored with a super version capacity, digital camera filters, track library, particular results and much more to create amusing and authentic content material. 

What are the opposite sorts of installs watched at the platform? 

For the reason that release of MOJ in 2020, this app has best confronted a favorable expansion trajectory in its efficiency. On the present time, this app has persistently ranked within the best 5 apps on Google Play. It’s also regarded as a few of the best 10 particular networking apps on Apple’s App Retailer. 

Recently, the per thirty days consumer of MOJ is 160 million, who spends a mean of 34 mins in their day by day time in this platform. It’s the platform that has turn into the quickest quick video platform to hide greater than 100 million downloads. 

MOJ comprises probably the most maximum well known content material creators from India who’re recognized for his or her quick movies. It has above 300 Tier 1 influencers in this platform. One of the crucial hottest ones are Arishfa Khan, Mohawk Narang, and Sunny Kalra are probably the most most famed names. Those personalities have 8.1 million, 6.3 and 5.4 million fans. With their unbelievable performing talents and expression, they can achieve an enormous viewer base and shortly turn into part of the MOJ circle of relatives. The leisure in MOJ is solely remarkable and gives other folks to stay scrolling for extra with probably the most best content material creators. 

What are the methods selected to enhance content material intensity? 

The content material process of MOJ is completely interested by producing content material for customers. They’ve invested super effort in getting best content material creators from India into their ecosystem to verify extra reputation. 

The one manner selected by means of MOJ is to wreck the similar previous classes of quick movies contents. Not more best dance and lip-syncing however content material variety is to be had for the area of interest classes. There are over 500 subgenres for brief video content material. They’re additionally growing distinct and distinctive content material fortify by means of getting the highest content material creators from the recognized classes. 

What benchmark has been set for interior expansion on MOJ? 

With MOJ proceeding its expansion adventure, the secret is to concentrate on making a forged ecosystem for the writer neighborhood. They’re additionally striving to diversify their content material platter. Their top plan is to create a powerful framework for the creators and nurture them to enhance as influencers in this platform. 

With the next-level construction within the digital camera serve as by means of unlocking some unbelievable options providing customers to create dynamic, cutting edge and attractive social content material.